If you're like me and have immersed yourself in the social media revolution, you might not realize that some people are not buying into it. If you're in the public relations/marketing industry, that might be a problem if you believe social media can become a big advantage for your product.
SocialMediaExaminer.com takes a look at this potential problem and offers eight suggestions for overcoming this hurdle.
Aside from the suggestions, the biggest takeaway from this blog article is that it's easy to forget that not everyone has bought into social media and the positive effects it can have. It's OK for people not to necessarily jump into the social media universe, but as PR or marketing professionals who are, it's our responsibility to convince them.
