Want Better Measurability?

Any PR pro has been asked this question by a superior or co-worker when presenting or pitching an idea: "How many people are we going to reach?"

You can quote circulation or ratings, but the bottom line is that the ability to measure reach is limited with "traditional" media.

Social media changes that. Social media platforms and measurability are almost synonymous with each other because every platform has some type of count for friends, followers, connections, replies, link forwards, etc.

Now for the first time, public relations professionals have the ability to see in real time how many people are being reached with a specific placement. These “followers” on any social media platform usually have some level of interest in the subject they are following, so not only is placement on a social media platform as good as a specialty publication, the transparency exists of who actually is absorbing the placement.

In a numbers orientated business world, public relations professionals who reach out through social media platforms now have the ability to quickly and accurately measure the audience that is absorbing the information.

This is a new lifeline that PR pros would be foolish to ignore.