LINK: Pitching to Bloggers

PR consultant Susan Young discussed what she believes are the eight best practices when pitching stories to bloggers. Overall, she presents pretty good suggestions that even seasoned PR professionals can read for a refresher.

My favorite/most relevant tip:

4. Observe for a while. Watch their conversations and who they engage with. Follow them. Retweet their messages, a nice form of flattery. You’ll soon be on their radar screen.

It's alwasy better know the journalist before pitching them. Knowing them means both have a previously formed relationship and have a good understanding what they write about and to whom their target/intended audience is.