As quick, instant and easy as it is to send a positive message or promotion on the various social media platforms, it is as just as quick, instant and easy to send a bad one.
Whether intentional or accidental, tongue-in-cheek, politically incorrect, or otherwise, a bad statement can be broadcasted over the Internet via a social media platform. And just as a positive news item can go viral on the Internet because of social media platforms, a poor or mistimed statement can have the same fate, albeit a disaterious one.
Yes, there is a delete button, but that doesn’t erase the statement forever. If just one person sees it and responds to it, it can live forever in cyberspace and still spread. And even if no one sees it before it is delete, web search engines like Google continuously patrol social media platforms and record a history or “cache” of what is being submitted and broadcasted and there is no way of deleting it from there.
Every Tweet, Facebook or LinkedIn status update must be made carefully and when statements are made through social media platforms, public relations professionals must as certain they are appropriate just as if they were going in a press release.
No comments:
Post a Comment