In an article published by the New York Times, journalist profiles a new social networking website called NewsBasis. The website aims to pair public relations professionals and journalists based on what is being pitched on the PR side and/or what resources journalists need for their stories.
As the article points out, there are some similarities to other websites/products that are already on the market, but there are some areas where NewsBasis stands out.
This is definitely something that can change the PR industry.
