As quick, instant and easy as it is to send a positive message or promotion on the various social media platforms, it is as just as quick, instant and easy to send a bad one.
Whether intentional or accidental, tongue-in-cheek, politically incorrect, or otherwise, a bad statement can be broadcasted over the Internet via a social media platform. And just as a positive news item can go viral on the Internet because of social media platforms, a poor or mistimed statement can have the same fate, albeit a disaterious one.
Yes, there is a delete button, but that doesn’t erase the statement forever. If just one person sees it and responds to it, it can live forever in cyberspace and still spread. And even if no one sees it before it is delete, web search engines like Google continuously patrol social media platforms and record a history or “cache” of what is being submitted and broadcasted and there is no way of deleting it from there.
Every Tweet, Facebook or LinkedIn status update must be made carefully and when statements are made through social media platforms, public relations professionals must as certain they are appropriate just as if they were going in a press release.
Showing posts with label Viral. Show all posts
Showing posts with label Viral. Show all posts
Want to go Viral?
In a time when the word “viral” is associated more with a “web sensation” then a disease, it is important for public relations professionals to be able to take advantage of using the Internet to form connections with unintended consumers. Having a video, game, picture, or some other type of item "go viral" allows for opportunities for those types of connections.
From a PR perspective (but also true from other perspectives), having an Internet or news item go viral on the web means the reach has surpassed its intended audience and is now being reached by consumers who were not originally targeted thus being viewed by thousands or millions of people in a short time period. If the message is positive, then the company or organization has hit the jackpot.
Designing something specifically to go viral is extremely difficult and predicting what Internet surfers want to spend their time looking at is just as, if not more, difficult. In the past few years, social media/networking websites have allowed things to go viral on the Internet easier and occur everyday.
While designing a viral sensation on the Internet might fall on the shoulders of a marketing department (if it's even visible or possible), public relations professionals should be able to identify opportunities if a positive viral item falls into their lap and then be able to promote it and gain further traction and publicity from it.
Of course, further promoting the viral item would only be a plan of action if it's positive. If the viral item is negative, well, that's a whole other discussion.
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| Remember the Dancing Baby from Ally McBeal circa 1996? |
Designing something specifically to go viral is extremely difficult and predicting what Internet surfers want to spend their time looking at is just as, if not more, difficult. In the past few years, social media/networking websites have allowed things to go viral on the Internet easier and occur everyday.
While designing a viral sensation on the Internet might fall on the shoulders of a marketing department (if it's even visible or possible), public relations professionals should be able to identify opportunities if a positive viral item falls into their lap and then be able to promote it and gain further traction and publicity from it.
Of course, further promoting the viral item would only be a plan of action if it's positive. If the viral item is negative, well, that's a whole other discussion.
Tags:
Marketing,
Social Media Platforms,
Video,
Viral
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