" A PR agency is in the news this week after agreeing to settle with the FTC over charges that its staff posed as members of the public to post fake reviews of video games developed by its clients. "I'm sure this sounded better in a person's head or maybe for a split-second in meeting. But I'm amazed the decision to go through this made it's way up the corporate ladder and into practice.
Credibility is one of the most important qualities in public relations. Without it, trust is thrown out the window.
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