Lesson 1) (Obviously) Always take a hands-off approach when dealing with a reporter you do not know
Lesson 2) Improve security so uninvited guests cannot make their way into a sensitive area
Lesson 3) Remember investigative reporters (or any reporter who pitches a story to the PR person) has some type of agenda and they don't have that story unless their premise is right. More so when the story is negative towards a brand, the reporter will have no limits to prove their story.
No comments:
Post a Comment