Link + Video: Confrontation between PR guy and reporter gets weirdly physical

I don't know what to make of this video where an investigative TV news reporter comes uninvited to a San Fransisco hospital meeting and the Director of Communications (non-aggressively) touches the reporter on the shoulder.

Lesson 1) (Obviously) Always take a hands-off approach when dealing with a reporter you do not know

Lesson 2) Improve security so uninvited guests cannot make their way into a sensitive area

Lesson 3) Remember investigative reporters (or any reporter who pitches a story to the PR person) has some type of agenda and they don't have that story unless their premise is right. More so when the story is negative towards a brand, the reporter will have no limits to prove their story.


No comments:

Post a Comment